It isn’t always the “Big Ideas” that are the most satisfying, but the simple ideas with the big impact.

Idea Aikido so to speak.

One of my favorite examples was with a startup company in Barcelona Spain.

For Want of a Nail

For want of a nail the shoe was lost.

For want of a shoe the horse was lost.

For want of a horse the rider was lost.

For want of a rider the message was lost.

For want of a message the battle was lost.

For want of a battle the kingdom was lost.

And all for the want of a horseshoe nail.

– anonymous proverb

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