Personal branding

Is This an Inspiring Philosophy?

Wrede, KW Branding, Leadership, Organizational Culture ,

Exec number 1 (0)“…I am a whiner and I keep whining and whining until I win…” – Donald Trump

I really have no additional comment here because I would veer away from leadership and into politics.  That would be of no use to anyone.

It pretty much speaks for itself.

In my opinion, I think the best way to view Donald Trump’s current activities as not a part of a presidential campaign, but more as an exercise in branding.  He has never had as much press coverage as a businessman than he has had a potential nominee.

I am working on a paper with my daughter this week and we are discussing brand awareness and brand recognition.  It came to my mind in those discussion that even Donald Trump (a very, very , very, very rich man according to Mr. Trump) could not afford to buy the amount of media coverage generated in print, broadcast coverage, Internet chatter, and water fountain discussion that has been created since the start of his GOP campaign.

He really has no interest in politics, his interest is in starting a discussion… any discussion that features his name.  His flame war attacks keep his name at the top of every news cycle.  It is a genius manipulation of the media (well… genius in a way that makes me want to shower).

His return on this investment will be far above even his wildest imagination.

Either way the campaign goes, he wins notoriety.

EOM,

Kenneth Wrede

<Update Mario Almonte probably said it better than I… http://www.huffingtonpost.com/mario-almonte/relax-america-donald-trum_b_7983354.html?ncid=txtlnkusaolp00000592&gt;

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“I do whine because I want to win and I’m not happy about not winning and I am a whiner and I keep whining and whining until I win,” Trump told CNN’s Chris Cuomo on Tuesday. http://www.cnn.com/2015/08/11/politics/donald-trump-refutes-third-party-run-report/index.html

About Ken Wrede
Kenneth Wrede

On Being a Good Leader (Recogize Performance) Part 2 of 2

Wrede, KW Corporate Culture, Leadership, Leadership Development, Supply Chain Management , , , , , ,

DSC07285b

(Continued from “Recognize Performance, Part 1 of 2“.)

It is a real challenge to be a good boss.

There are a number of actions you can take that can make you the “best boss” someone ever had.

One of the most important, and perhaps one of the simplest, means of connecting with subordinates is the simple process of performance recognition.  In a previous post, I outlined reasons why a recognition program is important.

So the question now is: how do you set up recognition program and what are the mechanisms? Continue reading →

On Being a Good Leader (Recognize Performance) Part 1 of 2

Wrede, KW Corporate Culture, Leadership, Supply Chain Management , , , , , ,

DSC07285bIt is a real challenge to be a good boss.

There are a number of actions you can take that can make you the “best boss” someone ever had.

I believe one of the most important aspects of leadership is expressing emotion to subordinates.  It is through emotion that meaningful reinforcement (both positive and negative) is conveyed.

The key emotion is trust.

One of the most important, and perhaps one of the simplest, means of connecting with subordinates is the simple process of performance recognition.  The foundation of recognition is that underlying authenticity of the recognition.  Continue reading →